British Airways has announced today that the Travel Experience for Deaf and Hard of Hearing customers is to improve with their new partnership with SigncodeUK.

The new partnership will mean customers can access key travel information in signed video form including the onboard safety briefing via our signcodes.

Check out the video by scanning or clicking our signcode to see The Accessible Journey which also includes Frederick Da Costa, British Airways first Deaf Customer Experience Agent.

Carrie Harris, Director of Sustainability at British Airways said: “We are proud to partner with SigncodeUK to further improve our accessibility offering for Deaf and Hard of Hearing customers. This collaboration aligns with our ongoing commitment to ensure that all our customers have a seamless experience and can travel with confidence, with dignity and in comfort“

Gill Earl, Managing Director, at SigncodeUK said: “Working with British Airways and making the Deaf community aware of the services available to them is a privilege and honour. British Airways is an iconic British brand, who are committed to accessibility, not only for their customers but also their colleagues who strive to make it the best airline in the world.

We are proud to help them on their accessibility journey by bringing together our professional media translators with BA’s own Frederick Da Costa on their first BSL video.

We are delighted as a company but more for the Deaf and Hard of Hearing communities that we serve. They now have truly independent access to all that British Airways can offer“

To view the video that we created for British Airways, please click the QR Code below.